Market research is critical to business success.
ABC Corporation is initially focusing on the renovation of one unique estate, which is detailed in this document. Other land development opportunities can be addressed in the future which will provide additional profit with reduced expenses. ABC Corporation has reached an agreement with a building renovator a builder and architect that has been recognized by receiving numerous awards for quality renovation projects to partner in the development of this estate.
In addition to the builder, ABC Corporation has secured the services of an experienced real estate professional to assist in the marketing assessment and the marketing of the property. This building renovation will conform to the guidelines established by the local city government for zoning and setback restrictions.
ABC Corporation will negotiate the purchase of the property. The marketing of the estate will be done by the real estate professional that will be paid based on a consulting fee. Due to the size of this renovation project, ABC Corporation has decided to limit the scope of the initial project to this one renovation project only.
The profit from this initial project will help provide the basis for funding other land development projects and be the initial start-up capital necessary for this business. Due to the high and increasing demand for unique homes in the 2 to 5 million dollar price range, ABC Corporation will be able to renovate this estate at a low cost, thus providing the opportunity to result in substantial profit.
Mission Statement ABC Corporation can be characterized as a developer of unique homes, catering to the discriminating buyer who needs a home that makes a statement. ABC Corporation was developed to provide rapid access to the type of unique home that is expected by the person buying a home in the over 3 million dollar price range.
Before the end of this project, ABC Corporation will be recognized as a highly visible company in the estate renovation market. We will be known for developing a unique quality product. We will have renovated a unique historical home in the most exclusive area in metropolitan Sacramento.
ABC Corporation will actively seek to promote expansion into other additional renovation opportunities within this market from the profit that we have obtained from this project. We believe that our first responsibility is to our customers.
Our strong financial position will enable us to establish an attractive option in the geographic market we serve. In carrying out our day-to-day business we strive to: Follow the philosophy that our customers are entitled to select a unique quality that is available in a reasonable amount of time.
Treat our partners with fairness and consideration. Be considered an asset in our community.
Through long-term commitment to this mission statement, we will be recognized as an organization that is responsive to our customers.
Unique Features The concept of renovating unique estates is a stable financial model in the Sacramento metropolitan market which is experiencing a rapid growth in the demand for houses in the over 3 million dollar market.
This is truly a niche market as there have traditionally been houses built on speculation for people in the 1. This demand is producing a rapid escalation in the price of homes in this category. ABC Corporation has formed a partnership with two key people that bring a relationship with the building trade, experience in renovating other historical estates, and success in marketing the completed product.
The concept that "new is better" may work for home buyers in lower price ranges, but our research shows that homes in the over 2 million dollar range built in the early s this home was built in are consistently valued at higher prices per square foot.
Marketing Strategy People have a right to demand a truly unique home that is not just a large box with so many square feet of floor space. It is appropriate for buyers to expect to have this type of unique quality home available in a reasonable period of time. Our target market focuses on the top executives in metropolitan Sacramento.
These executives that have rapidly moved up their organization have achieved new status through the consolidation of the High-Tech suppliers, or have been relocated to Sacramento by global High-Tech corporations establishing a North American headquarters in California. Since all of the executives in this target market will have recently moved into new positions, their expectations will be to quickly acquire a unique home that is commensurate with their new social status.
Positioning Our houses will be seen as desirable and unique by the prospective homebuyer. The recognition that our builder has received for spectacular renovations, coupled with the historical significance and exclusive appeal of the adjacent golf course, make this a very unique and highly desired estate.
In terms of market segmentation advantages, our house will appeal to the thirty people that we anticipate entering this market looking for a unique home.1 Template courtesy of srmvision.com Using This Template Before you complete this business model plan template and start using it, consider.
MARKETING SECTION OF THE BUSINESS PLAN. The purpose of the marketing section of the business plan is to convince readers that your business or planned venture provides a great opportunity. As you might suspect, the structure of the marketing section varies from business to business and from entrepreneur to entrepreneur.
The Level 3 generally includes a page expanded, custom-written Business Plan with a comprehensive market research analysis and extensive financial statements. Create an investment-worthy business plan with our template builder.
Download into Word or PDF for free. We ask the questions, you fill in the answers. Encyclopedia of Business, 2nd ed. Advertising Agency Business Plan: Business Plans - Volume Page 7 of 26 V.
Marketing plan Notes on preparation: Market research - Why? No matter how good your product and your service, the venture cannot succeed without effective.