The other two pillars being gaming and mobile technologies. More details in the press release below.
This case study examines the change that occurred in Truelocal when almost the entire senior management staff level was replaced including the CEO two years ago. Employing a new person is one example. Change is increasing due to a number of forces including globalisation led by rapidly advancing technologies, cultural diversity, environmental resources and the economy; therefore the ability to recognise the need for change as well as implement change strategies effectively, in a proactive response to internal and external pressures is essential to organisational performance.
Internal changes can include organisational structure, process and HR requirements and external changes involve government legislation, competitor movements and customer demand Wood et al, There is a great amount of literature on the negative aspects and difficult management with employees resisting change, however Wood et al challenge this notion by questioning the change management process as people do not resist change itself but aspects of the change that affects them personally such as fear of the unknown, status, remuneration and comfort.
Resistance to these changes is a healthy reaction and can be managed effectively in the beginning Sony change management ensuring communication and using one of the change initiatives described here. It was founded in by NDM as part of an expanding operation of online websites to provide across the board consumer services, including news and magazine websites; online sport and weather information; and shopping comparison search engine, web-based recruitment, and travel search engine solutions [http: Wood et al describe the work of an author, Noel Tichey on managing strategic change.
It is one of these problems Sony change management becomes a pressing issue at any one time of which then initiates the change. NDM has been growing in size since its establishment in with a number of acquired website operations, each operating as a separate business unit with the support of HR, Finance, IT, Commercial Operations and other support services provided by the parent company NDM.
A decision was made to align the organisation in terms of operations, culture and strategy so it could concentrate on innovation and performance to achieve its goal of becoming the number one provider of online information in Australia. As a result NDM redesigned its organisational structure as Truelocal and most of the other business units merged together in one location.
Not long after this relocation, Truelocal began flattening out the company structure lead by a new management team and CEO.
Wood et al explain the 5 performance gap is a desire to move from one less desired state to another. This can be seen by the increased performance after the change occurred and culture change was implemented.
What changed Fundamental changes that occurred were a shift from the existing vertical, bureaucratic structure to a horizontal structure and change in specialist functioning of divisions creating a professional, corporate environmental culture that was customer focused.
The existing culture was a casual attitude towards dress requirements, starting and finishing times, breaks, informal communication expression and channels and many staff were employed as friends of existing staff rather than based on competency and job skills.
Some managers had their partners working for them and a few were family members. Additionally management employed more skilled staff, retrained existing staff and created processes of which procedures were then put in place.
One of the ways these objectives were achieved was by the reduction of management layers resulting in more direct reporting. Wood et al explain as organisational size increases, the more interconnections and less direct communication between people takes place Wood et al, Change Process When management at Truelocal uplifted existing management and reporting structures, staff were initially left without direction, reporting channels, 6 processes and goals were not clearly communicated causing a lot of uncertainty.
Consequently many staff resigned as they felt upset and confused about what was happening. Truelocal however, retained some of the more experienced staff with new career development propositions and new managers were encouraging and open about future improvements that were to take place within the organisation.
This is a critical part of the change phase prior to implementation by analysing and influencing resistance and need to change. A common tool that is used at this stage is called Force Field Analysis, this measures these forces.
It is recommended that staff are not perceived to have a sense of high or low security at this stage in order to avoid resistance. These managers were expected to manage the entire change process themselves. Change agents are people or groups who take responsibility for the change of behaviours and existing patterns in a supportive manner Wood et al, Planned changes that took place were; Structure — change in organisational design by reporting systems, operational processes and size of teams, while roles were redefined by definition, job title and remuneration.Access many Sony group services, all with one sign-in ID.
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